Competitive Intelligence

Project Peregrine — Permit Tracking Flow

Amazon's 30-min grocery delivery expansion tracked via building permit filings across 37+ U.S. cities

Phase 1 — Intelligence Sources
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Amazon Lease Data

Priority addresses from known lease agreements (Houston, Miami, Phoenix, Long Island)

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Building Permit Portals

53 city/county portals inventoried — Socrata, ArcGIS, CKAN, Accela, Carto APIs

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Contractor Cross-Refs

SGA Design Group, Jackie Waggnor, X TEAM, Aus-Tex, PEAK-WEST Corporation

Phase 2 — Search Execution

API Queries

20+ portal REST APIs queried automatically via broad_amazon_search.py and search_all_cities.py

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Browser Scraping

Browserbase + Playwright for non-API portals (Houston, Tampa, Miami, Nassau, Hoboken)

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Multi-Vector Search Terms

"Amazon Peregrine" · "Rapid Fulfillment" · ZPX/ZDL codes · "440 Terry" / 98109 · "SGA Design" / "Waggnor" · "1437 S Boulder" · "delivery office" · AMZN · "Aus-Tex" · "PEAK-WEST"

Phase 3 — Permit Evaluation

Does permit match Peregrine pattern?

✓ Pattern Match

3,000–35,000 sqft tenant improvement · Commercial TI in existing retail/warehouse · "Rapid fulfillment" / "express order" language · Urban, near residential density · ~$492K buildout cost

✗ No Match

Corporate offices · Delivery stations / sortation · Amazon Go / JWO retail · Fulfillment centers (SLC1, SAT3, etc.) · Locker / kiosk installs

Phase 4 — Confidence Scoring

HIGH / Confirmed

Explicit Peregrine/ZDL mention, "rapid fulfillment within 30 minutes" language, Amazon named as owner

~

MEDIUM / Probable

Same contractor (SGA/Waggnor), matching lease address, correct size range, but no explicit Amazon mention

?

WATCH

Adjacent signals — WF Daily Shop, cold storage, robotics installs, Amazon delivery staging areas

Phase 5 — Cross-Validation
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WF Proximity Analysis

329 US Whole Foods × 26 Peregrine sites. 62% of sites within 5 mi of a WF store.

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Cross-City Contractor Search

SGA Design / Waggnor searched across all API portals. Hit in Nashville → new MEDIUM site.

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Facility Code Analysis

ZDL = Peregrine. ZPX = prior code. Pattern: X TEAM expediter, ~$492K cost, ~5,900 sqft.

Phase 6 — Outputs & Action
13
Confirmed / Probable Sites
  • Seattle ×3, Bellevue
  • Denver, Tempe (ZPX6)
  • Fort Worth ×2 (ZDL3, ZDL4)
  • Austin (confirmed Jan '26)
  • Philadelphia (from news)
  • Houston (probable)
  • Nashville (possible)
27
Cities Cleared
  • NYC, LA, SF, Chicago, Boston
  • DC, Portland, Baltimore, Dallas
  • Detroit, Minneapolis, Las Vegas
  • Orlando, Pittsburgh, SLC + more
3–6 mo
Lead Time Advantage
  • Permits filed months before launch
  • Early warning for Gopuff markets
  • Sizing reveals volume expectations
  • Product mix from descriptions
10
Recommended Next Steps
  • Indianapolis Accela scraper
  • Phoenix FOIA / manual CSV
  • Atlanta 2025+ Accela scraper
  • Monthly re-run automation
  • New GC search terms

↻ Monthly Re-Run Cycle

broad_amazon_search.py re-runs monthly · New cities/terms added iteratively · Results scored and catalogued to CSV

Intelligence Input
Search Execution
Validation
Confirmed
Watch / Monitor
Action Required